The new AT&T Advertising & Publishing directories — now called AT&T Real Yellow Pages and AT&T Real White Pages — are headed your way. The books will serve residences, businesses and government offices in San Antonio and nearby communities.
Gracing the cover of this year's AT&T Real Yellow Pages edition is a photo commemorating the four-time NBA champion San Antonio Spurs. Featured on the AT&T Real White Pages cover is "Celebrity Community," a painting by Janet Campbell that salutes the United Way.
"We've added the word real to our brand to distinguish us from competitive books," said Jeff Calhoun, general sales manager, AT&T Real Yellow Pages. "The real also means we offer the best business information because of our sales force."
The AT&T Real Yellow Pages book, which dates back 125 years, is the original directory in the area. It's estimated that Yellow Pages directories serving the San Antonio area are referenced about 200,000 times each day.
The AT&T Real Yellow Pages directory includes business and government White Pages listings in addition to money-saving coupons and information guides. The edition also contains a Community Living section with area maps, attractions, ZIP codes and other helpful information.
The White Pages directory includes primarily residential listings.
"This means that consumers have one single book for all of their business needs and one single book for all of their residential listing needs," said Calhoun.
For those who let their fingers do the clicking, the AT&T online Yellow Pages is available at YELLOWPAGES.COM. Combined, AT&T's print and online products receive more than 5 billion searches a year from consumers for local business information.
Complementing the regular-sized AT&T Real Yellow Pages is a smaller companion version that contains ads and money-saving coupons found in the traditional directory. The smaller book is designed to be more portable for on-the-go consumers and to deliver more calls and return on investment to advertisers.
Additional copies of the traditional print directory can be ordered by calling AT&T Real Yellow Pages at 800-792-2665.
For more information on the print directory or YELLOWPAGES.COM, please call the San Antonio AT&T Real Yellow Pages sales office at 800-446-6077.
Area residents are encouraged to help the environment by taking part in the annual Project ReDirectory recycling campaign after they receive the new volumes. Through Nov. 16, outdated phone books may be placed in specially marked, yellow containers on many H-E-B parking lots. Area schools are also competing for cash prizes during the campaign by collecting phone books. Prize money totaling $4,200 will be awarded to 10 winning schools.
Information on nearby drop-off locations can be obtained by calling 800-953-4400 and entering the appropriate ZIP code.
Supporting the local AT&T Project ReDirectory effort are Abitibi-Consolidated Recycling, H-E-B, the city of San Antonio and Keep San Antonio Beautiful.
Old phone books can be used to make a wide variety of products, including paper towels, insulation, animal bedding, roofing materials — and new directories. -AT&T
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