Zoom-Zoom evolution is the concept behind the new Mazda Atenza. Along with enhanced environmental and safety performance, the car has a more emphatic Mazda character in its design, dynamic performance, packaging and craftsmanship. Mazda adopted the following key values to embody the development concept.
Emotional and Sporty
Captivating, sporty styling connects with the driver emotionally.
The driving feel creates oneness between the car and the driver.
Exclusive Experience
Exquisite and high quality craftsmanship makes drivers and passengers feel good.
Supremely comfortable, with space and features for relaxed confidence.
Insightful Package
Superb balance between engaging sporty styling and a comfortable space.
Simple, easy to use, well thought out driver interface and storage space.
Key Value One:
EMOTIONAL AND SPORTY
Engaging styling and dynamic performance create a sense of delight and kizuna (strong emotional connection) when the owner sees or drives the new Mazda Atenza.
Design
Chief designer Youichi Sato describes the design theme for the new Mazda Atenza as “Bold and Exquisite”. The design is an evolved Zoom-Zoom form, which cleverly combines two seemingly contradicting ideas of strength and delicate grace through an expression of the Japanese aesthetic. While inheriting the ‘athletic’ design that was key to the signature Mazda look of the previous model, the new Mazda Atenza is a yet stronger statement of driving dynamism. Its designers also worked on a combination of playfulness and dignity to create a new expression of “cool”, aimed at moving the Mazda Atenza to the top of its class. Youichi Sato states, “It is vitally important that the new Mazda Atenza confidently embodies a Japanese design identity. And it must still look fresh in 10 years’ time.”
Key Value Two:
EXCLUSIVE EXPERIENCE
Exquisite craftsmanship enhances the emotional connection between the customer and the car, adding to the delight of ownership
Customers will form a kizuna bond with the new Mazda Atenza for many reasons. These include a heightened sense of quality, ride comfort and quietness, as well as top-level environmental and safety performance. Adding to this is the refined, high-quality build that is part of the craftsman’s spirit of hospitality, creating a comfortable ride that enhances the fun of high speed, long-distance touring.
Key Value Three:
INSIGHTFUL PACKAGE
The balance of stylish design and versatile packaging brings delight to daily driving.
The new Mazda Atenza inherits all the functionality of the previous model's packaging, while raising practicality to a new level with creatively-designed equipment unique to Mazda. Various innovations blend sporty, emotion-pleasing styling with a comfortable interior and practical luggage space.
In addition to top-class aerodynamics, the new Mazda Atenza achieves a number of other improvements in fuel economy such as reduced rolling resistance, electronic power steering and the use of LED stop lamps. And despite its increased size compared with the previous model, the new Mazda Atenza maintains approximately the same weight thanks to comprehensive weight-reduction measures. With the newly developed MZR 2.5-liter engine, we achieved better fuel economy and CO2 emissions compared with the previous MZR 2.3-liter unit, despite the increase in displacement. At the same time, installing the catalyst directly downstream of the exhaust manifold assures sportier performance while boosting exhaust gas purification.
As well as being fun to drive and delightful to travel in, the all-new Mazda Atenza excels in safety and environmental measures to deliver maximum kizuna with its customers. Mazda sums up its responsibilities here as “Sustainable Zoom-Zoom”. This is an essential element in the evolution of Zoom-Zoom.-Ford
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