Women check mirror every half-hour: survey

The survey showed women check their reflection 34 times a day during an average 16-hour waking day.

They reapply their make-up 11 times a day, with 89 per cent of those questioned saying they carry a compact mirror in their handbags.

On average, males stand in front of the mirror 27 times a day.

People aged 27 are the most image conscious - they scrutinise their looks an average 52 times a day.

Over 60s check just five times a day on average. © 2007 Australian Broadcasting Corporation