Women look at themselves in the mirror every 30 minutes on average, with men not far behind, according to a survey. The online survey of 2,000 people was conducted in the UK by Transformulas beauty company.
The survey showed women check their reflection 34 times a day during an average 16-hour waking day.
They reapply their make-up 11 times a day, with 89 per cent of those questioned saying they carry a compact mirror in their handbags.
On average, males stand in front of the mirror 27 times a day.
People aged 27 are the most image conscious - they scrutinise their looks an average 52 times a day.
Over 60s check just five times a day on average. © 2007 Australian Broadcasting Corporation
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