The latest version of Diner Dash reintroduces the popular character, Flo, new customers including Tourists and Lovebirds as well as travel-themed twists and turns, such as turbulence and blackouts.

The number of casual gamers is increasing significantly, with an estimated $1 billion worth of downloadable games expected to be sold annually in the U.S. by 2008, according to analyst firm, International Data Corporation. This continuous increase in users creates a stronger demand for such popular titles as PlayFirst's Diner Dash.

"The Diner Dash franchise with its endearing heroine, Flo, continues to be one of the top-selling brands in the category with over 150 million worldwide plays," said Rich Roberts, vice president of sales and business development at PlayFirst. "Our partnership with Macrovision's game network offers us the opportunity to join one of the largest distribution networks for downloadable games and reach a greater worldwide audience, bringing Diner Dash to more consumers."

By joining Macrovision's extensive game network, Diner Dash will reach over 300 leading portals, retailers and Peer-to-Peer networks making the game available to millions of users in over 30 countries and in six languages and seven currencies. Diner Dash is available in English immediately while additional localized versions will be made available in the coming weeks.

"We're extremely pleased to be adding the Diner Dash: Flo on the Go game to Macrovision's game network as we continue building on our promise to offer world class content to distributors and consumers alike," said Loren Hillberg, executive vice president & general manager of Macrovision's commerce business group. "As we move into 2007, we will continue to focus on expanding our catalog with valuable content for consumers and enabling innovative game developers through our extensive distribution network."

With today's announcement, Macrovision's game network continues to expand its popular offerings and provide customers with an extensive downloadable catalog of more than 1,600 products. Consumers can also benefit from the try-before-you-buy format which allows them to test games for a limited time before purchasing.

By Macrovision