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Answers 365 makes mobile services intuitive and easy-to-use, enabling even first-time mobile users to request information and services using their own words.
“Answers 365 is the next-generation user interface for mobile messaging. It makes mobile services accessible to users in the same way that graphical user interface made computers widely accessible during the rise of the PC,” said Marty Beard, president, Sybase 365. “Consumer adoption is always dependent on making a technology or service user-friendly. Answers 365’s intuitive interface and natural language capability will advance and improve user adoption of a wide variety of mobile services.”
Answers 365 builds on the Sybase® iAnywhere® Answers Anywhere™ platform and combined with the Sybase 365™ global messaging operator-grade network delivers a significant value-add service that is unique to the mobile messaging industry. Answers 365’s intuitive system is smart enough to understand common misspellings, multi-part queries, slang, and synonyms, making it an effective and efficient channel for communication. The result is that mobile service providers can expect to see much higher adoption rates.
The recently launched Sybase mBanking 365™ product, includes a natural language feature, enabling customers to respond to alerts from their bank and easily access personal account information and services, anytime, anywhere, using their own words.
However, financial services is not the only segment where natural language technology can be effectively utilized. Different types of enterprises can include Answers 365 as part of a mobile services offering.
A recent customer win from the broadcast industry is Cornershop Entertainment, the wireless media arm of the Essel Group, and the company that runs Zee TV, one of India’s biggest media channels. Cornershop Entertainment will launch a variety of natural language based mobile services across India using Answers 365.
“Cornershop Entertainment chose Answers 365, because we want to allow our customers to use their own words to request information or to access and buy content on their mobile. This is very important in increasing adoption rates of our mobile services, that contribute a healthy revenue stream to our company,” said Vishal Malhotra, CEO of Cornershop Entertainment. -Sybase
Posted November 13th, 2007 by harminka
