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A physical altercation between the competitors began after Marathon gas station workers in southwest Detroit cut the price of gas to three cents a gallon less than the neighboring BP station at $2.93.
Two Marathon employees and the owner, 51, were then confronted by the BP owner, 45, over the price cut resulting in a fight.
Police responded to a call, reports WXYZ, around 10:30 am, for an assault in progress involving a baseball bat and pipe.
Before officers arrived on the scene the Marathon owner went into his station, got a gun, and shot the BP owner multiple times, leaving him dead.
The fatal shooting, WXYZ reports, came with a long held rivalry between the stations, caught in a price war as gasoline continues to sky rocket. The gunman was taken into police custody following the incident.