Musiwave Powers Telus Mobile Music Subscription Service

First Full Track Mobile Music Subscription Service in North America

Musiwave, an Openwave company, and a leading provider of mobile music entertainment services to operators and media companies worldwide, today announced that it is powering the TELUS Mobile Music subscription service launched earlier this month. North America's first full-track music subscription service for mobile phone users, the offering complements the existing Musiwave deployment of TELUS Mobile Music storefront.

TELUS Mobile Music service offers a full breadth of content served up in a fun and easy-to-use storefront where clients can browse, preview and purchase music right from their mobile phones. TELUS Mobile Music subscription service makes it easy for clients to download all the music they want, at one monthly price. Imagine a playlist including favorite Emcees like Jay Z, Snoop Dogg, Ludakris, Ditty and Eminem; New Emcees such as The Game, Chamillionaire, and Akon; and R.I.P. Emcees like 2Pac and Notorious B.I.G.. All these and many more are available under the Emcees full experience located in Ultra Music of clients' phones.

"TELUS has seen wonderful success with TELUS Mobile Music as an a la carte download service, and all indicators point to our clients wanting the convenience of downloading all the music their phones can hold at one monthly price," said Robert Blumenthal, TELUS senior vice-president of products and services. "TELUS' Mobile Music subscription service makes it even easier for clients to get the songs they want anywhere, anytime - right from the palm of their hand."

"The launch of TELUS' full-track subscription service is a first in North America and our second deployment worldwide. Our support of the mobile emerging subscription service model is opening the door for consumers to experience and interact with music in ways not previously possible," commented Guillaume Decugis, vice president of operations for Musiwave. "Musiwave is dedicated to working with operators to deliver innovative, exciting music packages to their subscribers that will help them drive 3G adoption and mobile data usage. This deployment with TELUS is an important step in the development of a thriving global market for mobile music."

Musiwave has worked with Secure Digital Container AG (SDC) to deliver a complete Digital Rights Management (DRM) solution. This advanced solution allows operators to enter the market for full length music subscription services that has traditionally been the domain of web portals and fixed line service providers.

Musiwave provides mobile music entertainment services to over 35 mobile operators in 25 countries including Vodafone, T-Mobile, Telefonica, Orange, SFR and Amena. Musiwave's current roster of products includes Music on Demand Service (MODSâ„¢), a full track mobile music subscription offering which allows fast, full-length secure downloads of music directly to 3G mobile devices; Smart Radio, an interactive and personalized streaming radio solution; and Music Wizardâ„¢, which enables users to identify a song in just a few seconds using their mobile phone.

By Openwave