Amdocs Unveils the Industry’s First Comprehensive Blueprint

Amdocs (NYSE: DOX), the leading provider of customer experience systems, today unveiled the Amdocs CES (customer experience systems) Blueprint. The Amdocs CES Blueprint is the first visionary outline of the operating environment communications service providers need to establish in order to transform from providers of utility voice, data and video services into purveyors of the digital lifestyle—delivering a seamless customer experience—personalized, participatory and timely across any service, location and device.

Adhering to current and evolving industry standards, the Amdocs CES Blueprint leverages Amdocs comprehensive business process best practices based on real-world scenarios, resulting in a compelling vision for the successful convergent service provider of the future. Amdocs also announced the formation of a new business unit to deliver advertising, commerce and entertainment products and services. This announcement was made in advance of the Mobile Marketing Forum taking place this week in Los Angeles.

The Blueprint transcends traditional business support systems (BSS), operations support systems (OSS) and service delivery platforms (SDPs), and encompasses all current and emerging customer experience business processes.

"Three years ago Amdocs coined the concept of the intentional customer experience TM recognizing that service providers cannot compete on technology alone. Increasingly, they compete on the basis of the value that they create and the profit they can derive from delivering a differentiating customer experience," said Guy Dubois, executive vice president of Amdocs. "This philosophy has driven our strategy for several years; as a result, we've gained tremendous intellectual capital through our real-world experience and have extended our product leadership. We are now sharing our industry-specific insight, knowledge and vision to help all service providers move beyond the traditional OSS and BSS technology-centric approach and confidently transform with our customer experience systems approach." Source: By Amdocs