Rihanna will have to wait until February to see if she takes home a Grammy, but Control Room and MSN announced the R&B star has already beaten out her competition as the most-streamed performer on MSN Music in Concert in 2007.
During the first week of the concert’s online broadcast, Rihanna’s live performance was streamed more than 1 million times and doubled streams for the following week, making it the most-streamed concert by any single artist on MSN Music in Concert for the year. The concert is available on MSN at http://music.msn.com/rihanna.
“We love working with artists like Rihanna because they can deliver an electrifying performance that ignites the audience creating an explosive live experience that resonates with fans watching online at home,” said Aaron Grosky, president of Control Room. “Control Room’s mission is to bring artists of this caliber and exclusive live performances to a worldwide audience.”
Best known for her No. 1 blockbuster single, “Umbrella” featuring Jay-Z, Rihanna had fans from across the globe accessing MSN Music in Concert to catch the star’s stadium performance from Montreal’s Bell Centre this Fall. In addition to “Umbrella,” Rihanna dazzled concertgoers and fans at home with hits “Pon de Replay,” “Unfaithful” and “Break it Off.”
“People are very enthusiastic about our Music in Concert series, and are particularly interested in mainstream artists like Rihanna,” said Reed Price, editor in chief, MSN Entertainment and Video. “Control Room’s excellent production values allow our online audience to experience the excitement of live performances by popular artists.”
In 2007, Control Room produced nearly 100 concerts exclusively online for MSN Music in Concert, including Jay-Z, Maroon 5, Avril Lavigne, The Smashing Pumpkins, The Pussycat Dolls, Fall Out Boy and many more. Music fans worldwide can experience the excitement of these live performances by accessing MSN Music in Concert at http://music.msn.com/inconcert.-Microsoft
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