Taking advantage of the New Year and millions of Americans claiming their new years resolution is to lose weight, Jorge Cruise appeared on the NBC show Today to discuss his 12 second sequence. - By Trans World News

Amazon.com in the book's review and sales page has this Q&A about 12 Second Sequence with the author.

What is the 12-Second Sequence™ and how does it work?

The 12-Second Sequence™ is a breakthrough new method to lose belly fat with resistance training. It uniquely combines two proven resistance techniques--slow cadence lifting and static contraction--to create my trademark method: Controlled Tension™. My team and I spent years developing this method that dramatically reduces the average workout time. In just twenty minutes, you will get the equivalent of a two-hour workout. How is this possible? Well, Controlled Tension™ fatigues your muscle tissue faster than any other program available; when you create muscle fatigue, you are on your way to building new fat-burning lean muscle tissue, which is critical to sculpting and toning your body--and getting rid of that dreaded belly fat! With the 12-Second Sequence™, you will see your waist shrink in two weeks. Plus, if you commit to the entire 8 weeks of the program, you will see your best body ever.