"Dolby develops technologies that elevate the entertainment experience, and our new HDR technologies continue that tradition," said Francois Modarresse, Vice President, Marketing, Dolby Laboratories. "With Dolby HDR technologies, you see how the contrast and brightness of images displayed on LCD TVs with locally dimmed, light-emitting diode backlighting can virtually match real-world visual perceptions of depth and detail."

Dolby will be showing its HDR technologies at booth 21419 in South Hall 1, Lower Level, at the Las Vegas Convention Center.

Dolby Contrast provides dramatically enhanced image contrast, enabling LCD televisions with backlight units to leverage LEDs with local dimming. The result is outstanding contrast ratios and improvements to the overall image quality.-Dolby