(SUN VALLEY, Idaho) – Sun Valley Resort today announces it has been named a Top 5 Rocky Mountain Ski Resort as seen on MSN Travel via Sherman’s Travel Magazine. An American Original, Sun Valley Resort joins Snowbird (Utah), Jackson Hole (Wyoming), Aspen Highlands (Colorado) and Big Sky (Montana) on this prestigious list.

Sun Valley is blessed with a pair of mountains that accommodate every level of skiing. With more than 3,000 vertical feet of elevation, Bald Mountain is ideal for intermediate to advanced skiers, while Dollar Mountain is family-friendly, with gentler slopes and a tubing run.

“It’s extremely gratifying to garner national accolades from such trusted travel publications that recognize all we have to offer at Sun Valley Resort,” says General Manager Wallace Huffman. “For more than 70 years, Sun Valley has catered to everyone from Hollywood royalty to families looking to reconnect.”

According to the article, “Sun Valley boasts the greatest uphill lift capacity of any ski resort in the U.S. and 2,054 acres of skiing, so guests rarely wait in line and are typically bushed when the closing bell rings.” The incredible capacity is due in large part to new high-speed quad lifts that whisk skiers to Bald Mountain’s 9,150-foot summit introduced this winter.

To further serve guests and those planning vacations, updated videos of weather events and activities hosted at Sun Valley are available in the Media Center by logging onto www.sunvalley.com. Also, guests may subscribe to informative and targeted newsletters via the all-inclusive Web site.

Once at the resort, Sun Valley offers a one-of-a-kind Lift Ticket Exchange Program, allowing guests to redeem multi-day (3-day or more) adult lift tickets for other activities at the resort. After purchase of the multiple-day package, a ticket may be redeemed for many activities, including Nordic or snowshoe packages, a group ski/snowboard clinic, various dinner or brunch packages and more.

In addition to the high-speed quads, Sun Valley Resort prepares to boost its four-season amenities in 2008 with the first nine holes of a new, 18-hole championship golf course – to accompany an acclaimed 18-hole course at the resort with the second nine scheduled to come online in 2009 – an elegant, outdoor Symphony Pavilion which dovetails with the thriving arts scene at Sun Valley, and a state-of-the-art, 58,756-square-foot golf clubhouse and Nordic Center.

Other activities at Sun Valley Resort include: Tennis, miles of hiking/biking trails, horseback riding, outdoor heated pools, four-season outdoor ice skating, bowling alley, game room, a gun club and much more.

For additional packages or more information about Sun Valley Resort, call 800-894-9941 or visit www.sunvalley.com.

About Sun Valley Resort
There can only be one original ski resort and since 1936 Sun Valley has held that distinction. Born out of a desire to bring the mystique of the European ski resorts to America, Sun Valley quickly became a phenomenon without peer on this continent or any other.

America’s first destination resort, where the world’s first chairlift was engineered, Sun Valley was built to enchant the nobility and celebrity of the day. Today the patina of old world charm blends beautifully with everything modern, easily accessible with non-stop daily air service.

Originated in 1936 by Union Pacific Railroad, Sun Valley is located in the Northern Rockies region of south central Idaho and is open year-round with four distinctly beautiful seasons. There are more outdoor recreations here than any other destination resort in the U.S.

Sun Valley Resort is privately owned by the R. Earl Holding family, owners of Sinclair Oil Corporation. Sister properties include Snowbasin Ski Resort, Grand America Hotel, Little America Hotel and Towers, all SLC, UT., Westgate Hotel, San Diego, CA, Little America Flagstaff, AZ, Little America, WY, and Little America, Cheyenne, WY.

MEDIA CONTACTS
Dan Shepherd, Buffalo Communications, 703.891.3320,
dshepherd@buffalocommunications.com

Rob Thomas, Buffalo Communications, 330-696-1476,
rthomas@buffalocommunications.com

– End –