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Southwest Airlines is the United States largest budget airliner with a fleet of over 500 planes, and 65 destinations served. Southwest will however face stiff competition in the Milwaukee market. AirTran Airways another low cost airliner operates a substantial operation out of Milwaukee. AirTran one of Southwest Airlines biggest competitors attempted to expand their operations at Chicago's Midway International Airport a few years ago but was thwarted by Southwest.
Milwaukee is the fourth city added to its network this year along with New York's LaGuardia, Boston, and Minneapolis.