As Atsutoshi Nishida president and CEO of Toshiba Corporation stated the company carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop.
Toshiba will continue to lead innovation and focus on other technologies such as high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies.
This decision however will not impact on Toshiba's standard DVD production and company will continue production of conventional DVD players and recorders.
Toshiba has HD DVD agreements with studios including NBC Universal's Universal Pictures, Viacom's Paramount Pictures, and DreamWorks Animation, and seems that all of them will now have to switch to Blu-ray while Toshiba also intends to maintain collaborative relations with those companies.
Investors are waiting to see if Toshiba will adopt Blu-ray technology for its home electronics business.
Brought to you by: Aleksandar Cocek of Wired Visitor blog.
Posted February 19th, 2008 by tamburix
Finally!
Let the dancing in the street begin. :-)