Slingshot, a new online marketplace designed to connect and mobilize the local small business community, launched today in Denver, Colorado. Sponsored by Capital One Financial Corporation (NYSE: COF), Slingshot, joinslingshot.com, provides a unique and new venue for small business owners to share ideas, seek advice, generate leads, and promote and grow their businesses.
"Slingshot was designed to help locally-owned businesses increase their customer base, openly share information and attract strategic partners. This online marketplace brings together a network of powerful allies - both small business owners and customers - who are committed to ensuring the success of small business," said Mickey Konson, Vice President, Capital One Small Business. "We created Slingshot because we believe in the power of small business owners and their importance to the Denver metro community. Slingshot will encourage customers to continue to buy local and will help small business owners network for ideas, advice and support to grow their businesses."
More people are leveraging online social networks today to inform their buying decisions and find dependable resources. Small business owners benefit from being a part of this exchange. Slingshot is an online network created specifically to help small business owners tap into this new way of doing business. Through this new website, Slingshot allows small businesses to make powerful connections, attract new customers, and connect with other businesses in their community.
Slingshot members create free online business profiles that can include not only names and locations, but also details about products and services. From posting photos of past projects that demonstrate results, to providing customers with discounts to Slingshot members, businesses have a variety of ways to advertise and promote their offering. In addition to the detailed profiles that are posted and managed by Slingshot members, there is also a searchable directory that includes most Denver area small businesses.
"When it comes to generating business, leads and referrals are critical, but finding the right ones can be challenging because people don't always know where to find businesses they can trust," said Barry Moltz, entrepreneur and nationally recognized author of You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business and Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success. "Slingshot is a powerful business tool because it enables customers to find your business, rate your products and services, and even recommend you to other potential customers." -- Capital One
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