1,102 respondents of the market research poll have weighed in on the good and bad of the holiday season.

The Results of the E-Poll Holiday Survey:

- eBay may be too complicated for some: 40% of respondents admit to re-gifting over the holidays. Friends receive the most re-gifted presents (29%), as opposed to co-workers (15%).

- 40% say they will give out gift cards instead of presents to some on their list.

- If you want to stay on the good side of gift giving, over 20% said DON'T get them sweaters, ties, socks, geeky clothes, and especially underwear.

Some of the worst gifts ever received?

- A divorce

- Extra-large underwear

- Maternity clothes when not pregnant

- Cheese spreader shaped like golf club

Holiday Office Parties -- Mommy won't be kissing that cute guy from marketing:

- Our data indicates only 7% of respondents made out with a co-worker.

- Think NBC's "The Office" is pure fiction? 25% of respondents cited their reason for attending their party as because the boss expected them to be there, and another 25% said it was for the free food/booze. Fortunate for all, only 2% admitted to photocopying a body part.

Yes Virginia, there still is holiday spirit:

- Only 13% try to "out-decorate" their neighbors -- no data on the other 11 months of the year

- 42% get amorous under the mistletoe

- 40% leave cookies and milk for Santa Claus

- 33% give special gifts to their pets

- 8% will actually eat a fruitcake to make someone happy

Parents say the hottest gifts for kids this holiday season are:

- Money/Gift Cards

- iPods/MP3's

- PlayStation 3/Wii/Xbox consoles

- Nintendo DS/Sony PSP handhelds

- Bratz/Barbies

- Cell phones

- Laptops

Methodology: The survey was fielded November 15 - 17, 2006. It was administered to a representative U.S. sample of 1,102 persons 18 years and older. Study yields a margin of error of +/- 3%.

About E-Poll Market Research: E-Poll provides custom and syndicated consumer research for the entertainment industry. Full services include methodology and survey design to data analysis and reporting. Subscription services include E-Score(TM) Celebrity/Character/Brand evaluations and FastTrack(TM) TV tracking. Survey invitations are sent via email to qualified respondents from E-Poll's
proprietary panel.

SOURCE E-Poll

ruzik_tuzik's picture

Posted December 6th, 2006 by ruzik_tuzik

1
vote

Your comments...

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Lines and paragraphs break automatically.
  • Allowed HTML tags: <p> <br> <a> <em> <ul> <ol> <li> <strong> <blockquote>

More information about formatting options

17 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.