E-Poll Market Research Provides Holiday Information

Ruzan Haruriunyan's picture

1,102 respondents of the market research poll have weighed in on the good and bad of the holiday season.

The Results of the E-Poll Holiday Survey:

- eBay may be too complicated for some: 40% of respondents admit to re-gifting over the holidays. Friends receive the most re-gifted presents (29%), as opposed to co-workers (15%).

- 40% say they will give out gift cards instead of presents to some on their list.

- If you want to stay on the good side of gift giving, over 20% said DON'T get them sweaters, ties, socks, geeky clothes, and especially underwear.

Some of the worst gifts ever received?

- A divorce

- Extra-large underwear

- Maternity clothes when not pregnant

- Cheese spreader shaped like golf club

Holiday Office Parties -- Mommy won't be kissing that cute guy from marketing:

- Our data indicates only 7% of respondents made out with a co-worker.

- Think NBC's "The Office" is pure fiction? 25% of respondents cited their reason for attending their party as because the boss expected them to be there, and another 25% said it was for the free food/booze. Fortunate for all, only 2% admitted to photocopying a body part.

Yes Virginia, there still is holiday spirit:

- Only 13% try to "out-decorate" their neighbors -- no data on the other 11 months of the year

- 42% get amorous under the mistletoe

- 40% leave cookies and milk for Santa Claus

- 33% give special gifts to their pets

- 8% will actually eat a fruitcake to make someone happy

Parents say the hottest gifts for kids this holiday season are:

- Money/Gift Cards

- iPods/MP3's

- PlayStation 3/Wii/Xbox consoles

- Nintendo DS/Sony PSP handhelds

- Bratz/Barbies

- Cell phones

- Laptops

Methodology: The survey was fielded November 15 - 17, 2006. It was administered to a representative U.S. sample of 1,102 persons 18 years and older. Study yields a margin of error of +/- 3%.

About E-Poll Market Research: E-Poll provides custom and syndicated consumer research for the entertainment industry. Full services include methodology and survey design to data analysis and reporting. Subscription services include E-Score(TM) Celebrity/Character/Brand evaluations and FastTrack(TM) TV tracking. Survey invitations are sent via email to qualified respondents from E-Poll's
proprietary panel.


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