The Results of the E-Poll Holiday Survey:
- eBay may be too complicated for some: 40% of respondents admit to re-gifting over the holidays. Friends receive the most re-gifted presents (29%), as opposed to co-workers (15%).
- 40% say they will give out gift cards instead of presents to some on their list.
- If you want to stay on the good side of gift giving, over 20% said DON'T get them sweaters, ties, socks, geeky clothes, and especially underwear.
Some of the worst gifts ever received?
- A divorce
- Extra-large underwear
- Maternity clothes when not pregnant
- Cheese spreader shaped like golf club
Holiday Office Parties -- Mommy won't be kissing that cute guy from marketing:
- Our data indicates only 7% of respondents made out with a co-worker.
- Think NBC's "The Office" is pure fiction? 25% of respondents cited their reason for attending their party as because the boss expected them to be there, and another 25% said it was for the free food/booze. Fortunate for all, only 2% admitted to photocopying a body part.
Yes Virginia, there still is holiday spirit:
- Only 13% try to "out-decorate" their neighbors -- no data on the other 11 months of the year
- 42% get amorous under the mistletoe
- 40% leave cookies and milk for Santa Claus
- 33% give special gifts to their pets
- 8% will actually eat a fruitcake to make someone happy
Parents say the hottest gifts for kids this holiday season are:
- Money/Gift Cards
- iPods/MP3's
- PlayStation 3/Wii/Xbox consoles
- Nintendo DS/Sony PSP handhelds
- Bratz/Barbies
- Cell phones
- Laptops
Methodology: The survey was fielded November 15 - 17, 2006. It was administered to a representative U.S. sample of 1,102 persons 18 years and older. Study yields a margin of error of +/- 3%.
About E-Poll Market Research: E-Poll provides custom and syndicated consumer research for the entertainment industry. Full services include methodology and survey design to data analysis and reporting. Subscription services include E-Score(TM) Celebrity/Character/Brand evaluations and FastTrack(TM) TV tracking. Survey invitations are sent via email to qualified respondents from E-Poll's
proprietary panel.
SOURCE E-Poll
Posted December 6th, 2006 by ruzik_tuzik