Web search giant Google Inc launched new free hosted service that will help Web site publishers improve their advertising. Ad Manager enables Web publishers to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.
Ad Manager is designed to streamline how ads are placed on Web sites and generate performance reports detailing how successful those ads are in reaching consumers, including click through-rates and revenue paid by the advertisers for those clicks.
Ad Manager is flexible to let publishers sell their own advertising, Google said. For ad space they can't sell, publishers can opt to use Google's AdSense system to fill unsold slots.
Google's AdSense delivers text advertisements that are matched with the content of a Web site. Google will let publishers use Ad Manager with similar technology from other competing ad placement networks.
Ad Manager can also target ads at specific users. It is capable of delivering ads based on a user's domain, the brand of Web browser and language it uses, the PC's operating system and how much bandwidth is available on their Internet connection.
Google is hoping that Ad Manager users will agree to carry some ads Google sells in any vacant ad spots on their own Web sites, and Google would take a commission on revenue from any ads it sells, said the report.
Brought to you by: Aleksandar Cocek of Wired Visitor blog.
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