Any search engine optimizer should be aware that only 8% of users will drill deeper than three pages of results, which is a decrease from 10% two years ago, according to iProspect.
About 68% of users say they tend to go with first page results, up from 62% in 2006 and 60% in 2002. Also important is brand credibility, with 37% of respondents saying that being at the top of search results indicates a brand's leadership in that category.
The emergence of blended search results (images, video, blogs and text) have crowded the field even further, making less room on a page for traditional text-based hits. Companies should be optimizing and hyper-distributing multimedia into the search eco-system as well.
Source: By Digital Media Report
