MIAMI, FL—APRIL 10, 2008—Tom H. C. Anderson, Founder & Managing Partner of next-generation market research consultancy Anderson Analytics, will present “Marketing to Generation Y: The College Market” at the AdFed Miami event to be held in Coral Gables, Miami on April 10, 2008.
Generation Y is the largest generation in US History (twice as large as generation X, and one million greater in number than the Boomer generation). Like previous generations of youth, they constantly seek to fulfill their simultaneous needs to fit in and stand out. However, Gen Y is more demanding, more tech savvy, and has more choices than any previous generation. Getting their attention is a greater challenge than any generation before.
Join us as Tom Anderson will share what his firm has learned about advertising to this group online, including leveraging Web 2.0 and Social Networking Services (SNS) such as Facebook.com and MySpace.com.
The AdFed Miami event takes place Thursday, April 10, 2008, 7:00 PM to 10:00 PM, at Chocolate on 2091 Coral Way in Miami, FL. The event is free for members, $20 for non-members, and $5 for students.
About Anderson Analytics:
More than Market Research, Anderson Analytics is a next generation marketing consultancy that combines new technologies, such as data and text mining, with traditional market research. We focus on helping clients Gain the Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. www.andersonanalytics.com or www.tomhcanderson.com
About AdFed Miami
The Advertising Federation of Greater Miami, an AAF member club, is a professional trade organization fostering higher advertising industry standards in the community. The Ad Fed provides ongoing education through monthly events and scholarships, and supports the community through public service programs. More than 250 members represent all areas of the advertising profession including agency principals, media representatives, production specialists, graphic designers, copywriters and printers. For more information visit the Ad Fed online at www.adfedmiami.com
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