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The award-winning communications agency will launch the multifaceted campaign during the “Dads and Grads” timeframe of May/June and the 2008 holiday season.
“To capture the growing power of the U.S. Hispanic market, we sought out the most agile and knowledgeable agency to lead the charge,” says Sue VanderSchans, Casio America’s Director of Strategic Communications and Marketing. “REVOLUCION presented us with an integrated, turnkey approach to bring this unique product to the market. We were impressed with their clear vision and deep understanding of the Casio brand.”
Federico L. Mejer, Partner and Chief Planning Officer of REVOLUCION added, “Casio was the first electronics company to introduce a digital camera into the market, so we are particularly proud to be working with such an innovator. We are very excited to lead Casio in this vital move into the Hispanic market.”
This is the latest in a series of recent account wins for REVOLUCION, which include ACE Hardware and Cruzan Rum.-Casio USA
Posted April 28th, 2008 by harminka
