Memorex Named 2007 CES Innovations Design

Imation Corp, a worldwide leader in removable data storage media, and Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp, today announced that Memorex Inkjet Printable Media with AquaGuard(TM) technology is a 2007 CES Innovations Design and Engineering Awards Honoree. Engineered by Imation Corp and marketed under the Memorex brand, Memorex Inkjet Printable Media with AquaGuard technology offers a brilliant white, smear- and water-resistant disc surface ideal for creating personalized video, photo, music and data CDs and DVDs, with full-color labels of your own design. Memorex will demonstrate these unique, quick-drying and vibrant discs at the Digital Experience media event at CES tonight at Caesars Palace Las Vegas.

An elite panel of judges organized by the Consumer Electronics Association evaluated thousands of products, and selected Memorex Inkjet Printable Media with AquaGuard technology in the Computer Accessories category for its user value, unique and novel features, and design qualities. Imation Corp engineered the premium AquaGuard coating using a proprietary nanoparticle technology that grips and holds ink to lock images in place, exactly where they are applied, unlike standard inkjet media that easily smears when exposed to moisture.

"Using a favorite photo on the surface of a CD or DVD is a great way to create a customized disc, but AquaGuard technology lets you create a keepsake-quality disc," said Carla Pihowich, director of marketing for Imation's Consumer Division. "We're thrilled that the Consumer Electronics Association has recognized the benefit for high quality solution that lets consumers keep life's important moments safe and looking as sharp today as they will after years of sharing, playback and handling."

Available in 52X CD-R and 16X DVD-R formats, Memorex Inkjet Printable Media with AquaGuard surface gives consumers a method for creating long-lasting, personalized disc labeling, perfect for home movies, special event recordings, digital scrapbooks, music and data backup. Memorex Inkjet Printable CDs and DVDs with AquaGuard surface features superior whiteness that extends from the hub to the outer disc edge allowing unparalleled color reproduction and sharper images. Consumers can print directly onto the quick-drying surface of the media using inkjet printers from a variety of manufacturers including Epson, HP and Primera - Imation.