The World's Cheapest Dress, Designed by Sarah Jessica Parker

Steve Shore and Barry Prevor began their business in 1985, specializing in college-related apparel and private-label casual clothing. They have since evolved into the low price leader by hooking up with celebrities and offering private label lines.

One such label is Sarah Jessica Parker’s clothing line called Bitten. She sells her apparel exclusively through Steve & Barry’s and is coming out with a new line of Sex and the City movie merchandise.

Headquartered in Port Washington, New York, clothier Steve & Barry’s has 200 stores in over 30 states and advertise that all of their offerings retail of under $10.00.

They rely on star power as part of their branding strategy. Nickelodeon alum Amanda Bynes has designed and lent her name to an $8.98 heart print hoodie and New York Knicks point guard Stephon Marbury helped to create $8.98 basketball shoes.

Source: Bitten Bound