Continuing to be the platform of choice for global banks, SAP AG (NYSE: SAP) today announced that ATB Financial, the largest financial institution based in Alberta, Canada, will replace its core banking and back-office systems with SAP for Banking solutions.
With 4,800 employees and more than 660,000 personal and business customers, ATB Financial chose SAP to help meet core strategic business objectives -- faster development and introduction of unique products and services, improved customer relations and talent development, and enhanced revenue growth.
ATB Financial's offerings include retail and corporate banking, wealth management and mortgage services. The bank required a single platform to enable a step-wise approach for replacing numerous legacy systems to improve business processes and create operational efficiencies.
"ATB has developed clear business objectives to better serve our customers and employees and drive our growth, and an integrated platform across our entire organization will best ensure that we meet those objectives," said Dave Mowat, president and CEO, ATB Financial. "It's very important to us that we select a trusted solution provider that has proven, scalable and flexible technology that meets our unique business needs. We expect SAP to help further improve operational efficiencies and customer value, resulting in a direct return on investment."
After a thorough evaluation of software providers, ATB Financial selected SAP for Banking solutions and SAP Business Suite applications because of the company's strong reputation in the banking space, the extensive functionality of its solutions and the SAP NetWeaver technology platform. With the Enterprise Services Repository of SAP NetWeaver, ATB Financial will be able to easily access and take advantage of ready-made, proven enterprise services that can be reused throughout the enterprise, as well as easily configure new services for the creation of new and enhanced banking and operational processes such as obtaining deposits, setting up accounts and processing loans.
Improving Operational Efficiencies to Deliver Superior Customer Value
By replacing its core systems, ATB Financial plans to implement banking- specific solutions from SAP for marketing, sales and services, deposits, loans, currency and optimization, asset and liability, profitability analysis and accounting for financial instruments. This will allow the company to better manage its control, risk and reporting requirements, reduce the development time for new products and services, integrate and enhance customer experience through all channels and reduce back-office processing costs.
ATB Financial has a focus on and reputation for providing quality personalized customer service and innovative offerings to its customers. As customer demands and preferences are constantly changing, ATB requires the systems and processes necessary to respond to the increasing pace of change. With the SAP Customer Relationship Management (SAP CRM) application, ATB expects to improve processes in order to allow employees to focus more on customer-oriented activities. By tracking the needs and preferences of its customers and leveraging the flexibility of its new IT environment, ATB expects to better target its new products and services, speed their development and reduce their time to market. With SAP, ATB looks to provide superior customer value through greater product choice and flexibility, improved application processing and an enhanced customer experience.
With the SAP ERP Financials solution, ATB will benefit from streamlined data integration and reporting to help enable financial excellence. The ability to easily view a single source of master data across the organization will provide ATB's executives with the flexibility to better respond to consumer demand and market shifts.
"Banks and other financial institutions face complex challenges that include an increasingly regulatory business environment, quickly shifting customer preferences and allegiances and a more competitive market," said Richard Daukant, vice president and general manager, Financial Services, SAP Canada. "To meet these challenges, financial institutions require banking- specific solutions that are designed to ensure a bank's IT environment remains flexible, scalable and fully integrated. ATB Financial is an example of an innovative and forward-looking financial institution that is committed to its employees and customers, and we are proud that they selected SAP to support their strategic objectives." -- SAP AG
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