Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that Samsung Electronics Co., Ltd., a global leader in consumer electronics, has selected its complete Blu-ray™ chipset solution for its next generation BD-P1200 high definition DVD player. Based on unparalleled integration of advanced and required features, the complete Broadcom® high definition DVD solution enables Samsung to develop a high-quality, cost-effective platform that will help to drive faster consumer adoption of the high definition DVD Blu-ray standard.
Announced today at 2007 International CES, Samsung Electronics unveiled its second generation high definition Blu-ray DVD player for the home entertainment industry. With this announcement, Broadcom expects that the BD- P1200 player will help position Samsung to stay a step ahead of the cutting- edge optical media industry, after Samsung introduced its first Blu-ray Disc (BD) player (BD-P1000) to the U.S. market in June 2006.
Broadcom's complete high definition DVD solution provides Samsung with a field proven, reliable, high performance chipset platform that includes a MIPS® processor, a multi-stream high definition video decoder, dedicated graphics engines, DSP-based audio processors, a security processor, double data rate (DDR) interfaces, integrated video and audio outputs and a complete array of system and network connectivity interfaces. The chipset is supported by a complete reference design and a comprehensive software stack that includes support for all Blu-ray profiles.
"Reducing prices while providing a high quality product is crucial to the growth of the next generation video disc player and recorder markets, which are expected to reach 2 million units in 2008," said Michelle Abraham, Principal Analyst for In-Stat.
"We are very pleased to partner with one of the leading manufacturers of digital consumer products in the world and believe that Samsung is in an ideal position to drive the adoption of new technologies, such as high definition Blu-ray DVD," said Daniel Marotta, Senior Vice President and General Manager of Broadcom's Broadband Communications Group. "Through this partnership, consumers will enjoy the rich and higher quality experience that high definition DVD has to offer."
"To further drive the adoption of the Blu-ray high definition DVD standard, consumers need to have access to high quality products at the right price points," said Youngsoon Park, Vice President of Samsung Electronics. "The emergence of Blu-ray is an enormous boon for HDTV owners, video enthusiasts and those who actively seek the best picture and sound quality possible for their home theaters" - Broadcom.
Posted January 12th, 2007 by Nymphadora
