Dell: Reports of the XPS' Demise Are Greatly Exaggerated

Responding to reports that first surfaced in the Wall Street Journal, Dell issued a statement late Tuesday night regarding the future of the XPS line of gaming systems. While the WSJ indicated that Dell would be dumping the XPS line in favor of systems developed by Alienware, which Dell purchased in 2006, Dell denied this was the case - although the company did say that Alienware would get the lion's share of resources.

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In their Direct2Dell blog post, Anne Camden of Dell said:

Dell XPS and Alienware are both great brands – arguably the greatest brands in PC gaming – and both will live on. But we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future. We are integrating the best gaming product development, engineering and design teams in the industry — Alienware and XPS — and this all-star lineup will be supported by a worldwide sales and marketing organization.

Today, Alienware gaming products have been recognized by customers and the industry as the best of the best. In fact, the Area-51 m15x has won multiple editors’ choice awards from prestigious publications such as Laptop, PC Magazine and Maximum PC, and the Area-51 desktop has won the Editors’ Choice Award from PC Gamer and the Shoppers’ Choice Award from Computer Shopper.

XPS remains an important Dell brand with its heritage of premium performance. While closely associated with gaming, in the last year XPS has expanded well beyond a gaming brand – look at the XPS One, our first entry into the all-in-one market, the XPS M1330, an industry leading ultraportable or the XPS 420 desktop, designed for multi-media activities. How the WSJ missed all this is a little beyond us.

And XPS gaming systems will remain an important part of our gaming product portfolio. We don’t plan an early phase-out of these systems as the WSJ incorrectly stated, and in fact will continue to refresh them to keep them on the front edge of gaming.

Of course, it's important to note that Dell did mention the expansion of the XPS line beyond gaming. As they stated that Alienware would get most of the investment dollars, what does that mean for XPS gaming systems? Second-hand research and tech?

At any rate, it appears that you'll still have plenty of XPS hardware to spend your dollars on. How much of that will be gaming hardware, remains to be seen.

Source: By Tech Ex

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