Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced the launch of AvantGo® on Opera Mini 4.0 in the United States. After downloading the Opera Mini browser to their mobile device, consumers can access updated, customized content from thousands of mobile Websites anytime and anywhere.
“AvantGo on Opera Mini now provides real-time mobile Internet content without the need for a client download, providing end-users with even greater flexibility,” said Michael Kurtzman, managing director of mobile advertising for Sybase 365. “AvantGo on Opera Mini demonstrates our dedication to rapidly delivering valuable, media-rich information to mobile users in the most efficient way possible.”
AvantGo caches content locally, providing enhanced navigation, faster browsing and dual online and offline availability. Additionally, AvantGo utilizes its patented advanced sync technology, which automatically updates pages on the device giving the user access to the latest news and information.
“Consumers increasingly expect their mobile devices to serve as the hub of their digital lives,” said Tatsuki Tomita, senior vice president of Consumer Brands at Opera Software. “Catering to this market requires a new level of customized and relevant services. Because AvantGo enables mobile users to access and customize information from breaking news to weather updates in real-time, the services are perfect for our customers and will help make their mobile experience more flexible, valuable, and convenient.”
AvantGo provides media content partners and advertisers with a turnkey, ad-funded mobile distribution solution without the cost of building an initial mobile audience or advertiser network, and provides advertisers with reach into a highly desirable mobile audience – now including users of Opera Mini. As a result of its wide reach, hundreds of major brands use AvantGo, which in turn provides mobile users access to both quantity and quality of content.
AvantGo on Opera Mini is available immediately in the United States and is free for end-users. To download AvantGo on Opera Mini from a mobile device, go to www.operamini.com/avantgo. Consumers can also access AvantGo by visiting www.avantgo.com. Additionally, Opera Mini has a prominently featured bookmark for AvantGo on its start page. -Sybase
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