As Chinese companies take back their domestic market from overseas MNCs, a new breed of Chinese entrepreneur is emerging. This timely book offers insights and analysis into the strategies that have led to the astonishing success and rapid growth of these remarkable Chinese enterprises.
“Know your enemy and know yourself; you will not be imperiled by a hundred battles” – so said Sun Tzu on ‘The Art of War’.
Multi-National Corporations (MNCs) of today have realized that their global expansion strategies must not exclude China. Among the Fortune Top 500 companies, 470 have invested in China, either in the form of wholly foreign owned enterprises or in the form of joint ventures (JVs). But do they really understand the market they are so anxious to compete in? According to a recent survey of top executives from MNCs in China , the most challenging competition comes not from international players but from the emerging local companies. Underpinning these challenges lie the fundamental questions: Do they really know their local rivals? Do they know how to compete or work with them?
Much of China’s astounding economic growth is driven by the explosive growth of local Private Owned Enterprises (POEs), which account for 80% of China’s total corporate enterprises, or a whopping 5.5 million. Corporations such as Alibaba.com, Huawei and Lenovo have since grown into global companies. Local POE television manufacturers such as TCL, Prima and Skyworth have almost driven Sony and Panasonic out of the Chinese market. Taobao, Alibaba’s subsidiary, won over 70% of China’s C2C market at the expense of eBay EachNet, squeezing out the giant’s market share in China from over 90% to less than 30%. How do the successful Chinese POEs do it?
Published by John Wiley & Sons (Asia) Pte Ltd, Made in China: Secrets of China’s Dynamic Entrepreneurs (ISBN: 978-0-470-82436-8) takes an insiders’ approach to searching for answers to these questions. Authors Winter Nie and Katherine Xin with Lily Zhang base the book on face-to-face interviews with 20 typical Chinese POE founders, providing readers with a comprehensive picture of Chinese entrepreneurs and their business stories.
Made in China analyzes the POEs’ business models, describing their business strategies of utilizing product differentiation to achieve a competitive edge against domestic and international players. The book follows a typical three-stage development of the Chinese POEs – from trader or local representative for foreign brands, to manufacturer or OEM, and eventually to becoming the builder of their own brand. POEs have to deal with issues of cooperation and competition with foreign companies at each stage – particularly at the final stage when their enterprises have grown significantly enough to pose direct threats to foreign MNCs.
Made in China is a compelling book for executives and professionals of international companies which have, or plan to have, business operations or collaborative deals in China, and a deeply insightful handbook for budding entrepreneurs who plan to have a startup business in China.
“In order to succeed in China, companies need to master a balance of competitiveness, and increasingly, innovative partnerships and collaboration. There’s no silver bullet to doing business in China. Only by showing the complex details, can a usable understanding emerge. In their case studies, Professors Xin and Nie offer indispensable lessons drawn from the failures and successes of both MNCs and POEs. Their unique cultural backgrounds and global experiences allowed them to gain real and valuable insights of how Chinese entrepreneurs think, behave, and make decisions. Their insights provide the readers with the know-how to successfully compete and partner with Chinese companies, in China and around the world.”
– David Tang, Vice President, Nokia China
“Made in China brings to life the vivid stories of China’s new generation of entrepreneurs – and the businesses they created. It is a must-read for anyone who wants to understand the future of China business.”
– David Michael, Greater China Managing Director, Boston Consulting Group
Additional information on the book is available at http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470823739.html.
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For a review copy of the book or to schedule an interview with the author, please contact:
Camy Boey
Public Relations Executive
John Wiley & Sons (Asia) Pte Ltd
DID: +65 6460 4257
E: cboey@wiley.com
About Wiley:
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.
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