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Since 1991 when the Indian government substantially liberalized its economic and industrial policy, India has become increasingly interesting to foreign companies – both as a market as well as a site for outsourcing. The economy has grown by six to eight percent annually as companies rush to lower their costs and grab nascent markets. However, enticing as the market may be, India has always been a tough place to do business.
In the new book published by John Wiley & Sons (Asia) Pte Ltd, India Business Checklists: An Essential Guide to Doing Business (ISBN: 978-0-470-82421-4), author Rupa K. Bose creates an accessible and intensely practical reference guide directed at busy multinational executives who need, in a compact form, a systematic way of thinking about all the issues related to doing business in India.
The 60 checklists within this book cover every topic from the essential elements of doing business in India and basic travel tips, to various business and legal issues. Based on the author’s extensive personal experience, as well as on the in-depth interviews she conducted with a large number of businesspeople both in India and overseas, and substantiated by case studies reputable multinationals including Coca Cola, Crocs, Audi, Vodafone, Amway and many others, India Business Checklists offers real insight into the problems (and opportunities) facing foreign firms. It is an essential resource for companies and individuals – ensuring that they enter the Indian market well-equipped and imbibed with realistic expectations.
Ms. Bose added, “India is a difficult place to do business. This book of checklists is meant to prepare the expatriate businessperson and entrepreneur for the complexities and realities of doing business in India.”
Additional information on the book is available at http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470824212.html.
India Business Checklists:
An Essential Guide to Doing Business
Published by John Wiley & Sons (Asia) Pte Ltd.
Publication Date: 15 December, 2008
US$22.95; Paper; 292 pages; ISBN: 978-0-470-82421-4
About the Author:
Rupa K. Bose is an economist and consultant on international business. She has worked at Bank of America, Business International (now part of the Economist Group), Merrill Lynch and Paribas in the areas of finance, applied economics and equity research focused on Asia, particularly India. Rupa has worked in India, Japan, Hong Kong, Singapore and the US. She has published extensively and has presented on TV and radio programs. She is currently based in San Francisco assisting not-for-profit organizations. Rupa holds an honors degree in economics from Delhi University, and MBA degrees from the Indian Institute of Management Ahmedabad as well as UCLA’s Anderson School.
For a review copy of the book or to schedule an interview with the author, please contact:
Camy Boey
Public Relations Executive
John Wiley & Sons (Asia) Pte Ltd
DID: +65 6460 4257
E: cboey@wiley.com
About Wiley:
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.
Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade publishes books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company's website can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.
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Posted February 13th, 2009 by aboey
