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Why Chinese Tycoons are the New Asian Emperors

New Asian Emperors offers fascinating insights into how and why overseas Chinese companies are achieving dominance in the Asia Pacific and how their influence will affect global markets in the future.

Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real estate, telecommunications, hotels, industrial goods, computers and sugar plantations. Why are these Overseas Chinese achieving dominance in the Asia Pacific? How will their influence affect global markets in the future?

Published by John Wiley & Sons (Asia) Pte Ltd, New Asian Emperors: The Business Strategies of the Overseas Chinese (ISBN: 978-0470-82334-7) unveils the myth behind the astounding success of the New Asian Emperors. This book offers ground-breaking insights into the strategic decision-making of the Overseas Chinese business families of Southeast Asia. The authors base their conclusions on in-depth structured interviews spanning a decade with the often elusive Overseas Chinese CEOs including Li Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as well as strategic information that their companies use.

In the midst of today’s global economic crisis, New Asian Emperors takes a fresh look at the role and management practices of the Overseas Chinese as they continue to create some of Asia’s wealthiest and most successful companies. The journey begins by analyzing how present-day management techniques and practices of the Overseas Chinese in Southeast Asia have been shaped by their history, culture and philosophy through the ages. By tracing the evolution of their strategies, the book facilitates understanding between business cultures by explaining the origins of Overseas Chinese business in a direct and accessible manner.

Almost ten years ago, the authors called the Southeast Asian region an informational blackhole, which The Economist (2001) labeled as “important research.” Today, this informational void remains, and the New Asian Emperors continue to exploit it. Contrasting against the traditional strategic processes taught in Western business schools and used by Western management, the authors reveal the vastly different characteristics of the Overseas Chinese management practices that have enabled them to operate so successfully within the informational blackhole. The book delineates the relative competitive advantages of the two schools of strategic management and discusses the implications for successfully co-operating and competing with the Overseas Chinese of Southeast Asia.

New Asian Emperors is an authoritative and important book for any business that seeks to gain a holistic understanding of the role that cultural roots play in the dominance of the Overseas Chinese in Southeast Asia, and is a vital roadmap for any business that wants to succeed in Asia.

Additional information on the book is also available at http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470823739.html.

About the Authors:
George T. Haley is Professor of Marketing, University of New Haven and Founding Director, Center for International Industry Competitiveness. He has been faculty at ITESM-Monterrey (Mexico), National University of Singapore, Queensland University of Technology (Aus.), DePaul, Fordham, and Baruch College. He has presented seminars to managers/policymakers on four continents, including for the National Intelligence Council, and the United States International Trade Commission and testified before the US-China Economic and Security Review Commission. He has over 100 articles, presentations and books including The Chinese Tao of Business. He consults with several multinational companies and governments in Asia, Australia, Latin America and the USA and serves on the Boards of Directors of listed companies, manufacturing organizations and government agencies.

Usha C. V. Haley is Asia Programs Fellow, Ash Institute for Democratic Governance and Innovation, Harvard Kennedy School, Harvard University and Research Associate at the Economic Policy Institute in Washington, DC. She has been Professor at the University of New Haven and prior at University of Tennessee-Knoxville, New Jersey Institute of Technology, Australian National University, National University of Singapore and ITESM-Monterrey, Mexico. She has more than 150 publications, presentations and books including Multinational Corporations in Political Environments and The Chinese Tao of Business. She has testified before the Congressionally mandated US-China Economic and Security Review Commission and the Committee on Ways and Means, and presented before the US International Trade Commission. She serves on several corporate and government boards.

Chin Tiong Tan is the Deputy President of Singapore Management University. He was a founding member of SMU and was its Provost from 1999 to 2008. He is active in management development and consulting. He designed and taught in many executive programs around the world, and is a regular speaker in the US, Europe, Australia, New Zealand, Asia and South Africa. He was the Academic Advisor to Singapore Airline's Management Development Centre for more than 15 years. He is on the Boards of Directors of several listed companies and served as strategic and business advisor to many organizations. He is the co-author of Marketing Management: An Asian Perspective, 5th Edition, 2009, Prentice Hall (with Philip Kotler).

About Wiley:
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.

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