More than 4,500 men and women responded to Circuit City's "Big Game Survey," and sixty percent of respondents said football is the sporting event they most enjoy watching on TV (football is top choice for 72 percent of men and 48 percent of women). When asked how they'd prefer watching the Super Bowl if they had a choice, almost half of respondents (48 percent) said they would rather view the game on a new HDTV than attend the game in person (26 percent).
Other survey findings:
* Fifty-one percent of respondents said they don't have an HDTV but they
want one.
* Thirty-four percent said they plan to buy a new HDTV within the next
year.
* Sporting events such as the Super Bowl prompt those who do not yet own
an HDTV to want to buy one (49 percent of women and 60 percent of men).
* Almost half (45 percent) said they would be most inclined to invite
friends over to watch the Super Bowl or other sporting events if they
had an HDTV (29 percent said they'd invite guests to watch movies).
Super Bowl Party Plans:
More than a third (36 percent) said they plan to attend or host a Super Bowl party this year.
When asked what they most enjoy about attending Super Bowl parties:
* Fifty-two percent said getting together with friends
* Twenty percent said watching the game
* Nineteen percent said watching the commercials
* Five percent admitted it's the snacks and drinks
The "Big Game Survey" was commissioned by Circuit City Stores, Inc, and conducted by independent research firm Decision Analyst, Inc. of Arlington, Texas. The survey's margin of error is plus or minus two percentage points.
Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 641 Superstores and 12 other locations in 158 U.S. markets.
Posted January 14th, 2007 by Armen Hareyan
