Nearly half of all children ages 6 to 14 who were watching television from 8:00-10:00 p.m. Friday were tuned to "Camp Rock," and nearly two-thirds of girls in that age category, according to figures released Tuesday by Nielsen Media Research.

The audience for the "Camp Rock" premiere was the second largest for a Disney Channel made-for-television movie, trailing only last summer's "High School Musical 2" with its audience grabbing Zac Efron, Vanessa Hudgens and Ashley Tisdale.

Watch here the Camp Rock Video.

"Camp Rock" is the latest invention by Disney to capitalize on the young teen music euphoria caused by successes "Hannah Montana" and Miley Cyrus. The movie features the now famous "Jonas Brothers", a group of three brothers who write, sing and dance to their own original music.

The plot is standard summer teen angst movie fare with the oldest Jonas brother being sentenced to participate in a teen musical summer camp, and centers on a teen girl (Demi Lovato) who desperately wants to spend her summer at a prestigious rock camp, but can only attend if she works in the kitchen as one of the cooks.

When she's overheard singing - but not seen -- by a teen pop star (Joe Jonas) at the camp, he is completely taken and sets out to find the girl behind the beautiful voice. But first she must confront her fears, step out of the kitchen and into the spotlight.

We can see why the kids loved it. It is reminiscent of the "old" Disney ways of programming straight to the kids and bypassing mom and dad, and branding the whole evening as "The Wonderful World Of Disney". We all remember it, with Tinkerbell flying through at the end and waving her magical wand. We loved it then and the kids love it today.

Disney has added an additional marketing twist by offering not only "Camp Rock", but other titles as free streaming downloads from their website.

But get ready for a "Jonas Brothers" invasion as the trio wraps up filming on their very own television comedy series "J.O.N.A.S!" due in September.

The plot revolves around what looks like a typical teen rock boy band hoping to make it to the big time. They travel the country in their rickety tour bus, performing shows, selling homemade CDs and meeting fans.

What the fans don't know is that the Jonas Brothers are actually J.O.N.A.S. - Junior Operatives Networking as Spies - who, along with their secret agent dad, are under assignment from a super-secret government agency out to thwart evil.

Source: By StarLink Celebrity Blog http://starlinkcelebblog.blogspot.com/