Penny Pinchers

Credit-crunched Londoners grabbed pocketfuls of pennies today at the launch of a 20-foot billboard advert made entirely from one-pence coins. The unique installation – made using over 20,000 pennies – only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two.

The penny billboard was unveiled in London’s New Oxford Street to advertise the 769,500-pence starting price of the new Chevrolet Aveo.

Chevrolet's Les Turton comments:
There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes. At least it showcases the fact that the new Chevrolet Aveo is quite literally great value-for-money.”

The Chevrolet Aveo is available to order now from 769,500-pence on the road or for those that prefer to deal in pounds a great-value £7695. For more information visit www.chevrolet.co.uk-GM Europe

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