The exhibit, "A Taste of Nature: The Design Art of Jim Harrison," features Harrison's bold and iconic "Gainesville Fruit Co." series. The 13 images spotlight familiar North Central Florida landmarks such as Ichetucknee Springs and the Devil's Millhopper.
"Through his series of fruit crate label-themed prints and other designs, Harrison uses the power of graphic design to promote North Central Florida's natural beauty," said Darcie MacMahon, director of exhibits at the Florida Museum.
Specializing in corporate communications and brand identities, Harrison has created logos, posters, web sites, annual reports and other communication items for a wide variety of clients. His work has earned numerous regional and national awards. In 2007, after 15 years as a designer and art director, Harrison established MetaVisual, a studio specializing in corporate identity, branding, visual systems and other design projects.
"I feel that good graphic design should transcend the purely visual and introduce concept and communication into graphic art," Harrison said. "A Taste of Nature" will be located in the Florida Museum Galleria and is free to all visitors. -- www.flmnh.ufl.edu
