
Opinion Research Corporation, a leading provider of global market research and consulting services, today announced the establishment of a formal polling partnership with CNN, one of the world's most respected and trusted sources for news and information.
The CNN Poll will become the CNN/Opinion Research Corporation Poll.
"Opinion Research Corporation's reputation for independent, objective analysis and its excellent reputation in the industry make the firm the ideal polling partner for CNN," said Sam Feist, CNN's Political Director. "As the network gears up to offer the most in-depth and expansive coverage of the 2008 election, Opinion Research Corporation will be a key part of giving viewers the accurate and relevant information they demand to help them make decisions."
"Opinion Research Corporation is very pleased to join the CNN family, and we look forward to a long and productive partnership," said Jeffrey Resnick, Managing Director for Opinion Research Corporation USA. "We are very proud to be associated with an organization that is as passionate about integrity, objectivity, and accuracy as we are in the work we conduct on behalf of our global clientele. This association will reinforce the strength of our brand within the global business community" - infoUSA.
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