Nissan Motor Co., Ltd. today announced the launch of the new Pino minicar at dealers across Japan. The Pino, true to its marketing tagline of "Shift_lovely days," is an economical, easy-to-drive minicar, aimed at consumers looking for a personal vehicle that is ideal for everyday driving.
As Nissan's fourth minicar model, along with Moco, Clipper and Otti, Pino expands Nissan's minicar lineup, giving customers more choices in this growing market segment.
Along with its low price and low fuel consumption - essential requirements of a minicar, - Pino is distinguished by its simple design that projects user-friendliness. Ease of ingress/egress is outstanding, and a class-leading minimum turning radius helps make the Pino practical and easy to drive. The car also comes with a variety of convenient features for everyday use, including a nearly flat floor luggage area.
Pino is supplied to Nissan by Suzuki Motor Corporation on an OEM basis.
In conjunction with the Pino's release, Nissan is promoting a collaborative marketing program with Sony Plaza. The program is aimed at enhancing users' everyday enjoyment of their Pino. A core element of this program is an online "Web shop," Pinoshop.jp, which offers various goods and accessories for the car. Sony Plaza, operated by PLAZASTYLE Corporation, specializes in unique imported products - Nissan.
Nissan Motor Co., Ltd. today announced the launch of the new Pino minicar at dealers across Japan. The Pino, true to its marketing tagline of "Shift_lovely days," is an economical, easy-to-drive minicar, aimed at consumers looking for a personal vehicle that is ideal for everyday driving.
Body Text
As Nissan's fourth minicar model, along with Moco, Clipper and Otti, Pino expands Nissan's minicar lineup, giving customers more choices in this growing market segment.
Along with its low price and low fuel consumption - essential requirements of a minicar, - Pino is distinguished by its simple design that projects user-friendliness. Ease of ingress/egress is outstanding, and a class-leading minimum turning radius helps make the Pino practical and easy to drive. The car also comes with a variety of convenient features for everyday use, including a nearly flat floor luggage area.
Pino is supplied to Nissan by Suzuki Motor Corporation on an OEM basis.
In conjunction with the Pino's release, Nissan is promoting a collaborative marketing program with Sony Plaza. The program is aimed at enhancing users' everyday enjoyment of their Pino. A core element of this program is an online "Web shop," Pinoshop.jp, which offers various goods and accessories for the car. Sony Plaza, operated by PLAZASTYLE Corporation, specializes in unique imported products - Nissan.
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