Adidas Calls Foul On UCF's Air Jordans

UCF and Adidas has had a multi-year contract worth millions to the school. The school and Adidas are in negotiations to renew it for many more years and even more millions.

That is apparently all gone now. On Wednesday night, Marcus Jordan wore his Air Jordan shoes in an exhibition game instead of Adidas brand shoes.

Air Jordans are manufactured by Nike. Adidas's contract with UCF is basically like all shoe and apparel contracts with colleges. The student athletes are only allowed to wear that brands shoes and clothing.

This is different than in the NBA. Players i the NBA can wear shoes by a company they personally have a contract with. They just cover up the logo on the shoe with tape if the team has a contract with another brand.

In the college world, the athletes can not have a personal contract. The shoe and apparel contracts bring in big money for the universities.

So when the young Jordan stepped out on the court, Adidas called foul and decided to walk. The school had attempted to work out an agreement with Adidas.

The school in fact thought they had an agreement. A local Adidas representative had reached an agreement with the school, but Adidas headquarters never agreed to it.

After Jordan wore his Air Jordans in the exhibition game, Adidas released the following statement.

"The University of Central Florida has chosen not to deliver on their contractual commitment to Adidas. As a result, we have chosen not to continue our relationship with them moving forward."

UCF is still waiting on the official notification from Adidas. Until they receive it, they do not know exactly what the impact of a single pair of shoes will mean for the university. It does appear though that since Jordan wore his Air Jordans, that Adidas is no longer the shoe of choice for UCF.

Written by Denise Clay
Exclusive to HULIQ