Daily Variety Onboard with Social Media to Promote Films

This is the conclusion of Moviegoers 2010, “the first report on moviegoing habits produced by Stradella Road, the entertainment marketing firm founded by former New Line Web guru Gordon Paddison that hopes to assist film marketers in determining how to reach consumers over the next decade.”

Having followed the film and television industry for years, I can understand why a report was needed to catch the attention of filmmakers. Yet for anyone paying even minimal attention to social media marketing, no report was needed.

For example, the ability to do an easy search on Twitter to find numerous SHORT comments about a movie is a terrific boon for people too busy to read a regular review – regardless of whether online or offline.

No longer are moviegoers held hostage to what a few movie critics think (and their long-winded reviews often written more to showcase the movie critic’s mental prowess than to help moviegoers make an informed movie-going decision).

As in so many other areas of modern life, the Internet has leveled the playing field. Now films with small promotion budgets can have the same online marketing opportunities that films with large promotion budgets have. All that is required is social media marketing used effectively as part of a strategic overall marketing plan.

It’s good to learn that the report Moviegoers 2010, which breaks down the results by age groups, confirms that social media marketing can be very powerful.

Written by Phyllis Zimbler Miller
www.SocialMediaMarketingCampaigns.com
Los Angeles, CA
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