Traditional and online media are immersed in discussions of what Wal-Mart’s $8.99 price for 10 upcoming hardcover books means for the future of book publishers and book stores. But what many appear to be overlooking is how this is a very astute marketing strategy on the part of Wal-Mart.
Wal-Mart has been stymied in trying to get locations in certain urban centers. To the best of my knowledge there is no Wal-Mart in Los Angeles within a reasonable driving distance of where I live.
Since I don’t shop at Wal-Mart, it didn’t occur to me that there might be Walmart.com online. I’m a quick trigger on Amazon, buying lots of books there, and I never thought to see if there might be a cheaper place online to get these books.
Thanks to all the hoopla surrounding the Wal-Mart/Amazon price war, I now know about Walmart.com. And I’m convinced that this is exactly what the purpose of this price war is about – to get exposure big time for Walmart.com.
And guess what? This strategy is working.
Written by Phyllis Zimbler Miller
Book Marketing Services
Los Angeles, CA
Exclusive to HULIQ.com
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