Wal-Mart's Bargain-Basement Book Prices Equals Good Online Strategy

Wal-Mart has been stymied in trying to get locations in certain urban centers. To the best of my knowledge there is no Wal-Mart in Los Angeles within a reasonable driving distance of where I live.

Since I don’t shop at Wal-Mart, it didn’t occur to me that there might be Walmart.com online. I’m a quick trigger on Amazon, buying lots of books there, and I never thought to see if there might be a cheaper place online to get these books.

Thanks to all the hoopla surrounding the Wal-Mart/Amazon price war, I now know about Walmart.com. And I’m convinced that this is exactly what the purpose of this price war is about – to get exposure big time for Walmart.com.

And guess what? This strategy is working.

Written by Phyllis Zimbler Miller
Book Marketing Services
Los Angeles, CA
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