I’m reminded of the Greyhound slogan: “Go Greyhound and leave the driving to us.” By offering your products and services (how about a massage gift certificate for a holiday present?) to people online who already know, like and trust you, you can be well-positioned to benefit from these relationships.
And the people receiving your emails through permission-based marketing or reading your tweets on Twitter or seeing your status updates on Facebook and LinkedIn should be appreciative that you’ve solved their gift-giving problems before they even had to tackle these problems.
The important consideration here is not to PUSH your products or services. Instead OFFER them as solutions. You might tweet: Dreading the long lines on Black Friday? See the gift suggestions at ……... With a few clicks you can complete your entire list.
If I had already had a relationship with you on Twitter, I’d certainly click through to your website to check out what you have on offer. And, once there, if I found a special offer for free shipping for gifts ordered before Thanksgiving, I’d be motivated to see if I could complete my entire list now at a one-stop website.
One of the beauties of social media marketing is that people can ask you questions before buying. How easy is it to get an answer from Amazon about a product? But if I am connected to you on Twitter and have a question for which I don’t find the answer on your site, I can tweet you and ask my question.
And if you are truly monitoring your brand on Twitter, you’ll quickly answer me, which gives you a chance to get even more positive exposure on Twitter.
This holiday season, especially when people are looking for gifts that are not so expensive yet will be well appreciated, craft your social media marketing campaigns to solve people’s gift-giving problems. It can be a win-win strategy for everyone.
Written by Phyllis Zimbler Miller
www.TwitterandYourWebsite.com
Los Angeles, CA
Exclusive for HULIQ.com
Posted November 23rd, 2009 by Phyllis Zimbler Mill...
