Starbucks Celebrates National Coffee Day with Ready Brew Instant Coffee

Cheryl Phillips's picture

Today is National Coffee Day and Starbucks is celebrating by introducing a new way to brew a cup of coffee anytime with the kickoff of Starbucks VIA Ready Brew instant coffee. The convenience of Starbucks VIA, coupled with the industry experience of Starbucks, will allow consumers to take a great cup of fresh-brewed coffee with them wherever they go.

Starbucks is so confident that coffee drinkers will love the new VIA Ready Brew instant coffee, they are inviting customers to come in and be a part of the Starbucks VIA Taste Challenge on September 29th. National Coffee Day will be a busy one for Starbucks to begin with, not to mention the addition of their new instant coffee product.

Participants can taste Colombia Starbucks VIA™ next to fresh-brewed Pike Place™ Roast and challenge themselves to guess which one is Starbucks VIA™. Starbucks VIA™ Taste Challenge participants will receive coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA™ Ready Brew purchase.

“We believe Starbucks VIA™ will change the way people drink coffee and where they enjoy it. It took 20 years for us to create a coffee that delivers Starbucks® coffee quality in an instant, and we’re excited to make that available throughout the U.S. and Canada,” said Starbucks chairman, president and CE Howard Schultz. “We know that as more people try this product, more people will like it and adopt it into their daily routine so they will never be without great coffee."

Not only will Starbucks VIA Ready Brew instant coffee be available in Starbucks stores, the high-quality instant brew will now be available through specialty outdoor gear and apparel retailer REI, United Airlines US flights over two hours, Omni Hotels, and select Marriott locations.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Celebrate National Coffee Day with a taste test of Starbucks new VIA Ready Brew instant coffee at your local Starbucks.

Written by: Cheryl Phillips
Exclusive to

source: Starbucks PR


Submitted by Anonymous (not verified) on
Hey! I went into a Starbucks store today and bought $14.20 worth of Via, which I LOVE! But no one said anything about it being "National Coffee Day" ?????? What's up with THAT?????

Add new comment