In the first movie, Twilight, character Edward Cullen drove a Volvo C30 that received more attention than Volvo imagined. For the upcoming Twilight: New Moon movie that premieres November 20, Volvo decided to get savvy with their brand and place Edward Cullen behind the wheel of a brand new Volvo XC60 cross-over vehicle. Of course, Volvo hopes the Twilight phenomenon will make Volvo XC60 sales soar.
The Twilight Saga: New Moon doesn't just target the "tween" crowd so Volvo is likely to be right on track here with placing their newest, highly acclaimed crossover in the upcoming movie, New Moon.
The Twilight craze is not just limited to young ladies from the teen age through 25, who likely would find the $32K price tag for the XC60 beyond their price range. Twilight books and movies are popular with women of all ages -- daughters, mothers and grandmothers. There are even men who are drawn into this series of vampire love stories.
Volvo is not only going to tempt Twilight: New Moon viewers with many scenes that have Edward Cullen driving in his new Volvo XC60. Volvo wants you to have a Volvo XC60 as well. A contest was rolled out on November 1 on Volvo's site WhatDrivesEdward.com where fans can take a chance at winning not only a new Volvo XC60 but a chance to win tickets to the film's Los Angeles premiere.
Fans can visit www.WhatDrivesEdward.com and enter for a chance to win a pair of tickets to The Twilight Saga: New Moon world premiere in Los Angeles on Nov. 16 and an opportunity to meet select members of the New Moon cast. By logging onto www.WhatDrivesEdward.com and putting their Twilight saga knowledge to the test in an interactive game-like contest, fans will be in the running for Volvo’s newest, highly acclaimed crossover, the XC60.
Volvo is a car build on reliability and it's hard to imagine that they'd partner with a movie that wouldn't have reliable success. Placing vampire Edward Cullen in a new Volvo XC60 will undoubtedly make many fans of driving age leave the theater wanting to drive what Edward drives...and that's exactly what Volvo is hoping for.
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Cheryl Phillips
Exclusive to HULIQ.com
Posted November 2nd, 2009 by Cheryl Phillips
