ESPN Offers 2010 World Cup Programming in Multiple Languages

Cheryl Phillips's picture

ESPN plants to have its Deportes' Network televise 2010 FIFA World Cup South Africa in the U.S matches live in Portuguese as well as 24-7 Game-around-the-game news and information coverage in Spanish. The telecasts will complement the network's comprehensive Spanish-language news and information coverage of the popular sports event slated for June 11 - July 11, 2010.

ESPN DEPORTES is ESPN's multimedia, Spanish-language sports brand dedicated to providing sports coverage to the Hispanic sports fan in the U.S.

In addition, ESPN's English-language coverage of the 2010 FIFA World Cup will be live and in high definition. It will be featured on ABC, ESPN, ESPN2 and ESPN360.com.

This will mark the first time ESPN will televise the World Cup in Portuguese in the U.S. ESPN360.com, the company's broadband network, will also offer coverage of the World Cup matches in Portuguese, in addition to other languages to be announced at a later date. During the group stage, ESPN Deportes will focus on matches featuring Brazil, Portugal, Argentina, Italy, Germany, France, Spain, Mexico and the USA.

"There's a thriving Portuguese-speaking community in the U.S. that lives and breathes soccer," said Lino Garcia, general manager, ESPN Deportes. "With Brazil, undoubtedly one of the most followed soccer teams in the world, and Portugal qualifying last week, we are leveraging our multilanguage rights to better serve the passionate Portuguese-speaking fans. We will also continue to provide our core audience the most in-depth news and information coverage that they have come to expect from ESPN Deportes."

Highlights of planned 2010 World Cup News and Information Shows include:

SportsCenter Three editions daily - a 90-minute news, highlights and analysis program aired at the conclusion of the last match of the day - and two live one-hour editions to wrap-up all the news and information of the day.

Jorge Ramos y su banda ESPN Deportes Radio's soccer talk-show (simulcast on ESPN Deportes) will originate from South Africa and feature co-hosts Jorge Ramos and Hernan Pereyra with live guests

Juego Cruzado - the network's program modeled after Around the Horn will feature the show's daily panelists opining from newspaper newsrooms in New York, Miami, Los Angeles and Mexico;
Cronometro.

Futbol Picante - the network's Mexican soccer news program will be aired daily and follow Mexico's National Soccer team and their journey through the World Cup.

World Cup Coverage on ESPN:

In the United States, ESPN, ESPN2 and ABC will combine to present high definition coverage of all 64 matches of the 2010 FIFA World Cup South Africa June 11 - July 11, 2010.

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