General Mills, NBC's The Biggest Loser's Bob Harper and Feeding America are teaming up to turn on the production line for a huge donation to local food banks. The Biggest Loser's Bob Harper will be traveling with General Mills CEO Ken Powell and Feeding America President/CEO Vicki B. Escarra to General Mills facilities across the country. They will visit the people behind the cereal donation, connect with local food bank employees and encourage Americans to join the cause.
General Mills is increasing its commitment to Feeding America, a partner for nearly 30 years, by ensuring that 49 million bowls of whole grain cereal are donated to Feeding America this year for delivery to local food banks across the country.
New data from the U.S. government shows more than 49 million Americans struggled to get enough to eat at some point in 2008, the highest total in 14 years. This means one in six Americans struggled with hunger.
Last year, General Mills donated $16 million of food to Feeding America, and in the past decade, General Mills product donations have exceeded $168 million dollars.
General Mills CEO Ken Powell, The Biggest Loser's Bob Harper and Feeding America President/CEO Vicki B. Escarra will be traveling to General Mills facilities in Atlanta, Cincinnati, Ohio and Cedar Rapids, Iowa to visit the people behind the cereal donation, connect with local food bank employees and encourage Americans to join the cause.
NBC's The Biggest Loser is in its second year running the Pound For Pound Challenge, a charitable campaign. FFor every pound of weight participants pledge to lose, the Pound For Pound Challenge will donate $0.14 to Feeding America (up to $800,000), enough to deliver one pound of groceries to a local food bank. The Pound For Pound Challenge starts December 8 after the season finale of NBC's The Biggest Loser.
Visit www.PFPChallenge.com/WakeUpToHunger to learn more about joining the movement and for more on how the partners are helping America wake up to hunger.
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