TAG Heuer Supports Tiger Woods

Tiger Woods and word of his sponsors backing away is now bigger news than that of his alleged affairs. Tag Heuer stands by Tiger Woods, and states that his private life 'not our business', despite the fact that some stores are pulling the Woods placards from their shops.

Women will likely continue to come forward to grab their 15 minutes of fame but it's the sponsors and Tiger Woods future in the game of golf that will likely hold the public's interest a little bit longer in this over-played news story.

Tag Heuer has been sponsoring Woods since 2002. Gatorade was the first to announce that they were dropping their Tiger Woods branded drink, although they stated that this was in the works prior to his alleged transgressions.

Last week, Gillette said they were going to take a 'break' along with Tiger but did not formally state that they were cutting him from their advertising line-up in the future. Accenture, a major sponsor, is the first to completely drop Woods.

Nike is continuing to stand by the man who has brought them over $80 million in sales.

Although Tag Heuer is reportedly standing by Tiger Woods and will continue to sponsor him, reports late last week from Australia’s Sydney Morning Herald indicated that the brand had pulled placards and other Tiger-related advertising materials.

According to a report in the Sydney Morning Herald on December 10, Ron Smales, owner of Smales Swiss Watch Centre in the boutique Perth locale of Subiaco, said he was disappointed with Tag Heuer's decision to remove the placards from his shop. He told the paper that Tag Heuer had issued his shop a firm request that all advertising containing Woods's image be taken down.

However, Tag Heuer doesn't see it as an end to using Tiger in their ads to promote their costly watches. Tag Heuer general manager Philip Richards stated that the removal of the posters from up to 100 distributing stores across Australia had nothing to do with recent developments in Woods's life.

Richards stated that, "We change our campaigns probably four or five times per annum" and the "golf focus" of promotions had temporarily run its course.

Interestingly, a Watches of Switzerland shop employee in Brisbane said the Woods controversy had not hurt sales.

"We've sold four of Tiger Woods's Special Edition in the last three days ... before that we had two in the window for the last two months and they weren't moving."

Written by Cheryl Phillips
HULIQ.com

sources: guardianco.uk, syndey morning herald

Comment and add to the story without registration, but keep the comments meaningful please. Links are not accepted.