Valentine's Day Big for Retailers

Cheryl Phillips's picture

Traditionally, Valentine's Day is when couples express their love for each other by sending Valentine's cards, presenting flowers, or candy. Some go beyond and give jewelry or lavish gifts to the one they love. From cards to diamonds, Valentine's Day is a day when lovers can spend a little or a lot to show their love for someone special. This year, the economy may play a part in the amount people spend, but the statistics show that it's still a day for opening the wallet.

Have a new love in your life? Keep in mind that statistics show that 53% of women in America would dump their boyfriend if he forgot to buy her something for Valentine's Day.

The retail pressure is on. People are most definitely sucked into the commercial side of Valentine's Day instead of giving gifts from the heart. There certainly are ways to give on Valentine's Day without breaking the bank, but some people still feel the need to stimulate the economy to show love.

Top Gifts for Valentine’s Day

Greeting Cards 65%
Date Night 44%
Candy 38%
Flowers 32%
Gift Cards 29%
Plush 21%
Other Gifts 17%
Perfume/Cologne 12%
Jewelry 11%

Want to travel to someplace "lovely"?

Valentine, Neb.
Lovelady, Texas
Valentine, Texas
Loving County, Texas
Loveland, Colo.
Lovington, N.M.
Lovejoy, Ga.
Loving, N.M.
Loves Park, Ill.
Love County, Okla.
Lovelock, Nev.
Lovington, Ill.
Love Valley, N.C.
Romeo, Colo.
Loveland, Ohio
Romeo, Mich.
Loveland Park, Ohio
Romeoville, Ill.
Loveland, Okla.

Retailers that do a big business on Valentine's Day


1,233: Number of locations producing chocolate and cocoa products in 2007. These establishments employed 38,794 people.

466: Number of locations that produced nonchocolate confectionary products in 2007. These establishments employed 18,250 people.

$14.4 billion: Total value of shipments in 2007 for firms producing chocolate and cocoa products.

Flowers For Valentine's Day

$403 million: The combined wholesale value of domestically produced cut flowers in 2008 for all flower-producing operations with $100,000 or more in sales.

$24 million: The combined wholesale value of domestically produced cut roses in 2008 for all operations with $100,000 or more in sales.

19,759: The number of florists nationwide in 2007. These businesses employed 93,779 people.

Jewelry For Valentine's Day

27,484: Number of jewelry stores in the
United States in 2007.

$2.2 billion: The value of merchandise sold in
U.S. jewelry stores in 2007.

1,753: The number of jewelry manufacturing establishments.

Single, Dating or Married ... What are the love statistics?

120: Number of single men who are in their 20s for every 100 single women of the same ages.

33: Number of single men age 65 or older for every 100 single women of the same ages.

904: The number of dating service establishments nationwide as of 2002.

2.16 million: The number of marriages that took place in the United States in 2008. That breaks down to a little less than 6,000 a day.

Single, married, rich or poor -- give from the heart. It always means more.

Written by Cheryl Phillips

source: US Census

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