By Cheryl Phillips on 2009-09-29 
Starbucks hits the road to promote their new instant coffee, VIA. The Starbucks VIA™ Road Trip kicked-off in Seattle on Sept. 15 and made official stops in Vancouver, Canada; Denver, Chicago, Boston and New York, along with many towns and sites in-between.
The trip will make its final stop tomorrow in Times Square where Starbucks CFO Troy Alstead will ring the NASDAQ opening bell to celebrate the arrival of Starbucks VIA™ on National Coffee Day.
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