
GM accelerated its efforts to reduce daily rental sales with a dramatic cut versus January 2006, contributing to United States total deliveries of 247,464 vehicles, down 19.7 percent on a sales day adjusted basis, from sales of 296,003 in January 2006.
Daily Rental Sales Reductions Accelerated
All-New Silverado and Sierra Power Full-Size Pickup Increase
GMC Acadia and Saturn Outlook Drive Mid-Utility Crossover Retail Segment Up 132 Percent
Retail-To-Fleet Mix Continues To Improve
"We are aggressively reducing our daily rental fleet sales as a continuing element of our strategy to offer industry-leading value and improve residuals. Importantly, we also are launching significant new vehicles such as everybody's truck of the year, the Chevrolet Silverado, and GMC Sierra full-size pickups, as well as the new GMC Acadia and Saturn Outlook mid-utility crossovers," said Mark LaNeve, vice president, GM North American Sales, Service and Marketing. "In January, our mix of total fleet to retail sales continued to improve significantly. The positive movement we have seen in total mix, and the mix of fleet to retail sales, positions us for future retail sales growth."
Total full-size pickup retail sales were up 7 percent compared with January 2006, with positive showings by Chevrolet Avalanche up 77 percent and GMC Sierra up 13 percent. Chevrolet Silverado retail sales volume was up more than 1,000 trucks compared with last January.
The new GMC Acadia and Saturn Outlook together accounted for more than 2,300 retail vehicle sales in the month. Combined with a 25 percent increase in retail sales for Buick Rendezvous, the mid-utility segment grew retail sales 132 percent compared with year-ago January levels.
Large luxury utilities continued to perform well, with a 40 percent retail increase by Cadillac Escalade, a 116 percent retail increase by the Escalade ESV and a 44 percent retail increase by Escalade EXT, compared with January 2006. "The continued strong performance of our segment-leading Escalade luxury utilities demonstrates our ability to design and deliver outstanding large luxury SUVs, with the best value, to the marketplace," LaNeve added.
Driven by a 5 percent increase in Chevrolet Aveo retail sales, GM's economy car segment retail volume was up 5 percent compared with January 2006. A 6 percent retail increase in Buick Lucerne and a 30 percent increase in Chevrolet Impala retail sales, compared with the same month a year ago, pushed GM's mid-car segment retail volume up 3 percent.
Certified Used Vehicles
January 2007 sales for all certified GM brands, including GM Certified Used Vehicles, Cadillac Certified Pre-Owned Vehicles, Saturn Certified Pre-Owned Vehicles, Saab Certified Pre-Owned Vehicles, and HUMMER Certified Pre-Owned Vehicles, were 43,262 units, up nearly 10 percent from last January.
GM Certified Used Vehicles, the industry's top-selling certified brand, posted January sales of 37,550 units, up 9 percent from year-ago levels.
Cadillac Certified Pre-Owned Vehicles posted strong January sales of 3,732 units, up nearly 27 percent. Saturn Certified Pre-Owned Vehicles sold 1,326 units in January, down 17.5 percent. Saab Certified Pre-Owned Vehicles sold 527 units, up 22 percent, and HUMMER Certified Pre-Owned Vehicles sold 127 units.
"GM Certified Used Vehicles started the new year off strong, increasing sales 9 percent over last January," LaNeve said. "This builds nicely upon 2006, when GM Certified Used Vehicles closed the year as the industry's top-selling manufacturer-certified brand for the fifth consecutive year. We're very pleased with this start and are confident 2007 will be a year for continued growth" - General Motors.
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