JCPenney is now the exclusive United States department store retailer for the trendy Spanish women’s clothing line, MANGO. MNG by MANGO will the centerpiece for JCPenney’s young and contemporary section beginning Fall 2010.
The MNG by MANGO brand will include career and casual sportswear as well as accessories. MNG by MANGO will create a specialty store within JCPenney in the largest rollout ever of any fast fashion concept. MANGO is considered fast fashion because its affordable collections are designed, produced and marketed quickly, then replaced with a new collection.
“Every time we bring MANGO to a new international market, it has driven immediate, strong demand, and we have only begun to capitalize on the great desire for MANGO in the U.S.,” said Enric Casi, MANGO’s CEO, in a news release. “JCPenney is the perfect match for us to take advantage of the opportunity we see for the MNG by MANGO brand in this market.”
MNG by MANGO will take up about 1,000 square feet in JCPenney’s top performing women’s section in about 75 stores and on jcp.com by next fall. Current plans are to expand into 600 stores, more than half of JCPenney’s store locations, by Fall 2011.
The deal, announced Tuesday, quickly broadens MANGO’s exposure in the United States. Currently MANGO has 12 of its own stores operating in the United States.
Scarlett Johansson is the spokesmodel for the fast fashion line.
Written by Sharalyn Hartwell
HULIQ.com
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