AT&T's wireless unit, formerly Cingular Wireless, announced today that it will once again be providing full, same-day coverage of Mercedes-Benz Fashion Week on its cell phones. During Mercedes- Benz Fashion Week in New York (February 2-9, 2007) top designers from America and around the world will show off their 2007 fall runway collections to buyers, celebrities, and members of the media. AT&T will feature exclusive video coverage of all the shows under the tents at Bryant Park as well as offer customers access to back stage reports, celebrity parties and more.
"Mercedes-Benz Fashion Week is one of the most celebrated and attended events of the year among the 'who's who' of the fashion world. Now our wireless customers can enjoy a sneak peak of the latest designer creations and fashion trends for the upcoming fall season long before anyone else -- just like the chic elite. It's the next best thing to being there," said David Garver, executive director, Segment Marketing and Sponsorships, AT&T.
"The Daily Front Row," published by global sports, entertainment and media company IMG, is providing customers of AT&T's wireless unit with an inside look into Mercedes-Benz Fashion Week. From their cell phones, customers will enjoy exclusive, up-to-the-minute access to designer shows, models, elite parties and news on the latest fashion trends, including:
- Fashion News: Up-to-the-minute images from all of the designer runway
shows under the tents, events and the latest updates on fashion and
brands. AT&T's 3G customers can access exclusive video footage from
designer runway shows.
- Behind the Scenes: Reports and gossip from elite parties, events,
dinners and product launches.
- Quotes: Some of the most delicious, outrageous things fashion
insiders are saying.
- Models: Moments with the most beautiful faces in fashion -- latest
projects, fitness, beauty regimes.
- Fashion Tips: Exclusive Trend Reports, trunk show alerts and style
and beauty tips from designers and retailers, including Tracy Reese,
Jenni Kayne, Louis Verdad, Sephora and more.
- Glam Cam/Photos: Photos from the week's ultimate VIP fete and fashion
insiders who were there.
- Today's Obsession: Products, services, fads that everyone's obsessing
about right now.
- Designer Screensaver Collection: Downloadable wallpaper graphics of
designer sketches from Tracy Reese and Jenni Kayne."There's nothing like the energy that surrounds Bryant Park during Mercedes-Benz Fashion Week. And while there's nothing quite like seeing it in person, I am thrilled to team with the new AT&T to showcase some of my designs on the mobile stage," said designer Jenni Kayne - AT&T Wireless.
Posted February 5th, 2007 by Nymphadora
