The search for the Great American Lager is a constant topic for avid beer enthusiasts across America. Beer companies know this and are faithfully employing new tactics, be it commercials, flavors, or incentives to draw beer drinkers their way. The latest trend falls under the light beer category. The competition among beer brands is fierce.
The news comes as sports fans across America await the upcoming Superbowl in Miami. Hockey, basketball, as well as college basketball are in full swing as well which means that beer consumption is correspondingly up.
Light beer has grown in popularity over the years as more and more American’s look toward healthier options. In fact the light beer market has helped both major beer companies Anheuser-Busch and Miller Brewing Co. in profits. With the rise of the light beer revolution, weight conscious consumers can enjoy a little after work beer while not having to worry so much about the health aspect.
The social lubricant re-branded as light hits current cultural attitudes on the nose. The trend today is to consume less calories especially carbs. Beers branded as being low carb thus gain the benefit of being timely and consumer sensitive. Consumer are more likely to purchase something perceived as semi-healthful rather than loaded with calories.
The recent study by Brandweek analyzed the most talked about brands based on buzz. This study is a weekly affair and light beer topped the list. The study is conducted by interviewing 5,0000 people each week day. They are asked about positive and negative perceptions of the brand and then asked about their “willingness to recommend” the product
Bud Light had the biggest buzz, most likely due to the fact that it launched a new line of Golden Wheat beer and barrage of new commercials. Miller Lite took a close second followed by Coors Light.
Brandweek’s buzz index also included MTV, whose Jersey Shore reality program managed to lift the network from near death to positive territory. The program has gained notoriety from its depiction of Italian Americans and their clichéd ‘guido’ image. It also drew the ire of Americans when one of its female cast mates was punched in the face.
Taco Bell’s new line of healthy eating options also made it to Brandweek’s BuzzIndex. Women responded particularly well to the new ads. The ads feature a woman who managed to lose 54 pounds by sticking to Taco Bell’s lighter options menu.
Written by Lani Shadduck
HULIQ.com
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